Friday, March 23, 2007

The Price of Cute

Japan's New Mini-Car
...Sasao knew Alto looked a lot like her Pino and was quite a bit cheaper. Pino starts at about $8,600, while Alto starts at $5,600. But she still was willing to spend more -- and take out a six-year auto loan -- for the Pino because she thought it was so much cuter...
Clearly the price of cute is $3,000. At least for a car.

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