Some people have been finding this ad blasphemous. My Italian isn't as sharp as it once was, but I don't seem to see anything outright blasphemous. Hmm this makes me think. If Jesus were to today receive three gifts that represented his kingship, his divinity, and death/priesthood, what might they be? Maybe his picture on a Wheaties box, an Oscar, and his own a clothing line (I'm buying the first pair of Air Jesus Sandals). Then again, I think what the wise men gave would still do just fine. Even if we have nearly lost the understanding of symbols in our culture.