From the Article:
There's a scene in "Toddlers & Tiaras," the TLC reality series, where 2-year-old Marleigh is perched in front of a mirror, smothering her face with blush and lipstick. She giggles as her mother attempts to hold the squealing toddler still, lathering her legs with self-tanner. "Marleigh loves to get tan," her mom says, as the girl presses her face against the mirror.
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Consider this: according to a NEWSWEEK examination of the most common beauty trends, by the time your 10-year-old is 50, she'll have spent nearly $300,000 on just her hair and face.