From the site:
In celebration of the freedom to marry in Vermont officially beginning on September 1, 2009, Vermont-based Ben & Jerry’s is symbolically renaming their iconic flavor ‘Chubby Hubby’ to: Hubby Hubby . . . Join Ben & Jerry’s and Freedom to Marry in advancing awareness about marriage equality by taking any or all of these actions: . .
People really need to understand that equality does not mean sameness. By claiming equality and really meaning sameness does nothing more than lead to confusion and the blurring of boundaries.